Over the years, I have learned that nothing stands still in the automotive industry. Every week brings new challenges, but also new opportunities. And in 2025, to talk about mobility in Latin America is to talk about very different realities that coexist at the same time: Motorcycles that already surpass

The Auto Industry Is Dying... And Being Reborn As you read this, a quiet revolution is transforming a $3.5 trillion industry. I'm not just talking about electric cars. I'm talking about the complete reinvention of the concept of mobility, how we finance innovation, and how we